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可以毫无疑问地说，对于心理和精神的需求，必然导致对于消费的审美的追求。消费的示范作用远远超过了新生产方式的吸引力，高层次的精神消费比单纯的物质刺激更有力量。仅仅单从色彩学的角度是提不出任何解决手机上色彩应用的有效"药方"的，因为现实中手机的色彩问题，总是与经济、社会、文化、心理、产业链等因素混合在一起，如果不将色彩属性以外的这些因素考虑进去，提出的解决办法也显得很单薄，难以做到切实可行。现代消费者购买一件商品，并非仅仅为了购买商品的物理功能或效用，也并非只为取得商品的所有权，或者说，消费者所购买的不仅是商品的本身，更希望通过购买商品，从中同时获得一系列联想和心理的满足，亦即心理的愉悦感。人也是为追求审美的感受而去消费。[5] 设计在线.中国
参考文献
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2、李天任 著.凝视与色彩喜好关系之初探. 2004 中华色彩学会?会报告论文.2004
3、郭云如 著.汽车险理赔人员个人因素和人格特质与顾客满意度关系之探讨--以台湾某保险公司为例.2004
4、汪崟 著. 消费者满意度导向大学生时尚手机设计的实证研究.（硕士论文） 2003
5、黄河涛 主编.现代市场的美学冲击.北京：人民出版社.1996
The sequential cell-phone color tendency research of Chinese market(2006)
Wang Yin1 Ge Qing2
（1.KONKA Group, Shenzhen, 518053, China
2.School Of Design,Shenzhen,518055,China）
[abstract] One stressed the value-oriented management philosophy enterprises will invest more in the crucial value factors about products, services or solutions. The cell-phone market steps to maturation causes the cell-phone corporations more and more to pay great attention to the detail in the design. We can understand to the cell-phone color use in the trend and the rule through monitor the historical data, grasps the market "push" power; Through to analyse correlative environment and to grip future market information then may understand "pull" power to the leadership brand and the correlative domain's product to the future market, thus we can provide the reliable basis for the company product strategy.
[key word] cell-phone color principal color assistant color spare color 上一页 [1] [2] [3]
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